[James2001]

Especially when you remember that the original GEM (before it was subsumed by Gold), when it was spun off from Radio Trent's MW frequencies was basically the same sort of thing as GHR is now, playing music from around 20-50 years earlier. Very different to what the current GEM is.

The current GEM actually was a decent station until it got subsumed into The Hits network and their musical policy. It's a station that's had more owners and rebrandings than probably any other station in its 25 year existence. The first of which happened only a little over 6 months after they launched.