[Stooky Bill]

I suspect after Lincs' audience didn't drop off a cliff following their first Rajar as a DAB only station, they figured maybe some of the regional and local brands can survive without an FM frequency.

It's something they need to be careful with, station names and habits stick. I suspect there are quite a few now GHR listeners in Lincolnshire who haven't quite clocked the change and ticked Lincs FM on their Rajar diaries.