30-08-2023, 11:34 AM
I wouldn't be surprised to see more Hits stations relinquish FM to GHR, particularly among the underperforming ones.
I'd rank Manchester among them - in the five years since it switched over from Key 103, their RAJAR figures have remained in decline - although Key was really struggling to resonate with its audience in its final few years, even when they were pushing the local card. They even tried a late night phone-in but that sank without trace within 5-6 months.
On which note, Hits in Bristol and the South Coast are moving their local shows from Drive to mid-mornings in order to carry Mike Toolan's Drivetime show across the whole network.
radiotoday.co.uk
I'd rank Manchester among them - in the five years since it switched over from Key 103, their RAJAR figures have remained in decline - although Key was really struggling to resonate with its audience in its final few years, even when they were pushing the local card. They even tried a late night phone-in but that sank without trace within 5-6 months.
On which note, Hits in Bristol and the South Coast are moving their local shows from Drive to mid-mornings in order to carry Mike Toolan's Drivetime show across the whole network.
radiotoday.co.uk