[Ash101]

I'm surprised Bauer haven't decided to move all their local Hits Radio programmes to the mid-morning slots. It'd allow them to push their main talents in both the breakfast and drive-time slots, whilst having their local shows go out back to back on Hits/Greatest Hits.

I think the issue here is still the naming of Heritage brands, meaning 'The Hits Radio Breakfast Show' doesn't quite work!

It's probably about time they just rebrand all of them as 'Hits Radio' anyway, so they can sit alongside 'Greatest Hits Radio' in each area and then yeah, move the local show to 10am till 1pm.

Competition wise, I'm guessing this doesn't effect things because Bauer seem to run the cash register game where they just make 1 call later in the day, compared to Heart/Capital that did a cue to call style mechanic throughout the daytime hours.