16-10-2023, 12:49 PM
Some more news from Bauer today – Lincs FM will be taking Hits Radio network programming outside breakfast from next Monday.
radiotoday.co.uk
I find it curious that Bauer insist on keeping heritage station names like Hallam, Gem, Viking, Pulse 1 and now Lincs, rather than biting the bullet and going for a full Hits Radio rebrand, which at least would allow them to market it properly. It feels like an indication that they don't have confidence in the brand.
If they really pushed it in the same way as they have with GHR, it might actually get a bit of momentum behind it. As it is, it's more of a nondescript sustaining service for a load of stations with nostalgic names that probably no longer resonate with the target audience.
Surely it's time either to rip the plaster off and go for a full semi-national Hits Radio rollout if they actually think the brand is working, or cut their losses and do something different like networking Kiss instead – a station with a clear and well defined proposition.
radiotoday.co.uk
I find it curious that Bauer insist on keeping heritage station names like Hallam, Gem, Viking, Pulse 1 and now Lincs, rather than biting the bullet and going for a full Hits Radio rebrand, which at least would allow them to market it properly. It feels like an indication that they don't have confidence in the brand.
If they really pushed it in the same way as they have with GHR, it might actually get a bit of momentum behind it. As it is, it's more of a nondescript sustaining service for a load of stations with nostalgic names that probably no longer resonate with the target audience.
Surely it's time either to rip the plaster off and go for a full semi-national Hits Radio rollout if they actually think the brand is working, or cut their losses and do something different like networking Kiss instead – a station with a clear and well defined proposition.
![[-]](https://pres.cafe/images//collapse.png)