[Jonny]

Yes, it's certainly a slow, drawn out death that benefits no-one long term.

The Planet Radio page that displays all the remaining non-Hits named stations, with hotchpotch branding and playing the same show, sums up the ridiculousness of the whole charade.

The writing is clearly on the wall. In the case of this news - make the big changes now, Lincs name takes the flack, no-one cares when Hits Radio eventually supersedes it.