[lookoutwales]

And local radio can still work as long as the product is good and appealing. Here in Liverpool we have the great In Demand Radio which is the spiritual successor to Juice FM and the past era of Radio City.

In Demand's an interesting example - it's certainly established itself as one of the more successful DAB-only local stations (and there are a few of those in Liverpool) and signing Scott Hughes after his departure from City was probably the one worst kept secret in radio than Jordan North joining Capital.

Although it has a strong ex-City presenting line up, it feels a lot more like Juice in sprit (City was similarly well known for its specialist dance programming on Fridays and Saturdays - often live from Concert Square, IIRC)

They've been running a Make the Switch campaign of late, but to be honest, it's probably asking a bit of City listeners to go from mainstream 'hits and throwbacks' to a rather more niche dance-led format (Scouse house at breakfast, anyone?)

It probably trades a little too much on clubland being 'the' identity of Liverpool rather than being just a part of it.

Nope, Cornwall is getting their own afternoon show after the flip. Two shows will go out from the Pirate studios, breakfast on Hits Radio with the current Pirate FM breakfast duo with the GHR afternoon show TBC.

Ahh, I see. I presumed that because Pirate / GHR Cornwall's licence allowed for it - think it was last revised a few years ago - they could simply carry the regional show from Bristol if they wished (of course, GHR in Lincolnshire has its own local afternoon show as well)

That said, with the Media Bill in progress, such non-news obligations will soon be on their way out.