[madmusician]

Is it fair to say C4 2015/17? Phase 1 (with the broken up blocks breakbumpers and promos and... plain weird idents) came in September 2015. Phase 2 (with breakbumpers that finally had a solved C4 logo) came in June 2017.

Still bummed that they never solved the story idents though.

I feel like the 'solved logo' was never part of the original plan. Didn't a new head of branding (or similar job title) start at C4 in 2017 and very soon afterwards the break bumpers (and idents that used the block pieces, such as the Simpsons ident and the F1 ident) changed to the 'solved logo' - very clearly an adaptation from the original (2015) branding and brought in by the new head.

I guess that those 2017 changes could be considered a 'rebrand that took forever', though - in that we saw the 'solved logo' change very quickly indeed following the new management, whereas it took until the end of October 2017 for the new (block man) idents to launch and presumably both of these changes from the 2015 branding were initiated by the new management.