27-04-2023, 11:22 AM
I'd say the first transition was in S8 (Alesha's second series).
The previous series had been rather disappointing in terms of ratings, names signed up and a bit of backlash to Alesha. As well as the format, the Sunday results was dropped in favour of one long show which dragged on, so naturally people switched over to X Factor by the end. One year later, they increased the budget, introduced themed nights and a whole new bigger set that really set Strictly on it's way to what it is today
The previous series had been rather disappointing in terms of ratings, names signed up and a bit of backlash to Alesha. As well as the format, the Sunday results was dropped in favour of one long show which dragged on, so naturally people switched over to X Factor by the end. One year later, they increased the budget, introduced themed nights and a whole new bigger set that really set Strictly on it's way to what it is today