[VMPhil]

It was definitely Monday 5 October 1998,  on the Sunday we still had the IT\= logo and the following day we had the blue and yellow lower case logo. By this time whilst there were no generic idents, the vast majority of promos in between programmes were network ones, and the change was very noticeable. (As would have been the case on Granada, Carlton and UNM regions) The Production for IT\= end caps were dropped immediately from this date.

Of course there should have been generic idents from that date, but they were pulled at the last minute and eventually heavily reworked into what most regions got just over a year later.

In the words of the old t|v|a (TV Archive) site: "As with everything, you have to try, try and try again before something becomes right. Unfortunately ITV missed this concept and tried, got it right, then tried again... and subsequently delivered blue spinning hearts".