[Kojak]

In the words of the old t|v|a (TV Archive) site: "As with everything, you have to try, try and try again before something becomes right. Unfortunately ITV missed this concept and tried, got it right, then tried again... and subsequently delivered blue spinning hearts".

Yes, it was a shame. What should have been a great ident package became something very much ‘designed by committee’.

I was never a fan of the 1998 hearts. They were okay, but in my opinion, nothing special. I definitely agree that they were better than the final product, though! What an anodyne, bland package that was.