[VMPhil]

You can see why some of those were rejected. Anglia's triangles are the wrong colours (yellow was on the inside of the A, not the outside). Granada's is missing the line linking the arrowhead to the G. Ulster's is unrecognisable. TVS's doesn't use it's symbol at all (which by then was part of the animation but not the final lockup), the graphic in the V is instead based on the bevelling effect from the letter S in the wordmark, which doesn't make a lot of sense.

To be honest, I lived in one of the more recognisable ones (Tyne Tees) and even here it took a while to realise that the local logo was contained in the triangle. Even when I saw YTV's one the TTTV one didn't immediately click - and I'm a pres nerd.

You’d have thought after getting to three or four companies in, they’d have realised shoving each company logo into an upside down triangle was a design dead end

Tyne Tees is one of the oddest, the yellow bit looks like a lower case “T” at first