11-05-2023, 07:26 PM
Ah yes, of course this was the first version…
But it seems like an anomaly in that almost the entire logo is featured, unchanged other than squashed a bit, and it’s heavily detailed. Whilst it helps in terms of fit that it’s a triangle, so (pretty much) are YTV’s chevron and Scottish’s Bertie Bassett and yet Thames’ logo doesn’t get the ‘heraldic’ interpretation.
I could see them having initially presented Thames with just the blue waves (TVS style) or a corner of Tower Bridge in the triangle and had it rejected.
But it seems like an anomaly in that almost the entire logo is featured, unchanged other than squashed a bit, and it’s heavily detailed. Whilst it helps in terms of fit that it’s a triangle, so (pretty much) are YTV’s chevron and Scottish’s Bertie Bassett and yet Thames’ logo doesn’t get the ‘heraldic’ interpretation.
I could see them having initially presented Thames with just the blue waves (TVS style) or a corner of Tower Bridge in the triangle and had it rejected.