[Former Member 443]

If management was never keen, why use it in the first place? They'd only rebranded the previous year.

Because their rebrand itself was weak. It had always been a soft launch (with various parts of it brought in at different times, taking over a month just to change the colour scheme on bits like programme menus and clocks), and I get the impression they weren't enamoured with what they had either. I think it was brought in more out of a sense of having to do something with the 1979 ident - look at the way they treated it on The Roxy, they knew it wasn't aging gracefully. By the end of 1988 the static version of the new ident looked nothing like the animated version, and had gone through a few changes during Sep-Dec '88. It was a mess, basically, but once you've committed, well it is what it is.

TTTV's weak spot had always been presentation going right back to day one. Then ITV come along with an effectively free package that they'd spent a fortune on...