[Brekkie]

Sky claim they can now show 70% more games, but the value of this increase won't be particularly massive with the majority of these games clashing with each other. I do wonder how flexible Sky can be now: say yesterday could they have promoted Liverpool v. Fulham to the main channels ahead of West Ham v. Crystal Palace instead of it being a bonus game?

There is an unexplained asterix in the PL press release for those packages and the maths for the maximum number of games per club included doesn't quite add up - i.e. max of 5 games but with Europa group stage displacements there would be a minimum of 6 (or is it 8-10 with a new format) so I'm guessing the package means games moved to the slot don't count toward the club total unless chosen as the main game.

How it is determined what is the main game remains to be seen as if there are at least three matches in one slot you'd expect Main Event and Premier League to offer separate matches, and possibly Sky Sports Football too.


Do wonder if this deals adds to the need really for a Sky Sports EFL channel as well to deal with both contracts, though almost certain both will rely on streaming much more moving forward.