[DTV]

Very interesting to see that graph. I’d be interested to see a similar graph based on viewing figures.

I’ve wondered before why Look North East Yorks and Lincs has been spared the chop, given it was one of the three ‘new regions’ of the late 90s/early 00s along with Oxford and Cambridge.

I can only guess that Look Levy pulls in the viewers in a way that Oxford and Cambridge don’t. But I may be completely wrong.

Not got any more recent figures to hand, but this BBC Trust review from 2016 shows that the average weekly reach of different English regions 2014/15 were:

Humberside: 56.8%
South West: 56.3%
West: 52.2%
North East: 49.2%
South East: 48.6%
East: 48.3%
Yorkshire: 48.0%
East Midlands: 47.4%
All England: 47.1%
North West: 47.1%
South: 46.3%
Midlands: 45.4%
London: 42.8%

So 'Look Levy' certainly used to be their highest performer. Interestingly also a small but clear correlation between smaller, more local regions and higher audience reach - the four regions with below average performances also happen to be the four most populous English regions.