08-05-2023, 01:03 AM
The Olympics & Paralympics do the same thing, when using existing sponsor-branded venues for some events.
For the London 2012 games' gymnastics and basketball, for example, The O2 (formerly the Millennium Dome) was temporarily renamed as the "North Greenwich Arena".
If shots of the arena exterior will feature prominently throughout the ESC coverage, it's understandable that the Beeb won't want the product placement for M&S Bank.
For the London 2012 games' gymnastics and basketball, for example, The O2 (formerly the Millennium Dome) was temporarily renamed as the "North Greenwich Arena".
If shots of the arena exterior will feature prominently throughout the ESC coverage, it's understandable that the Beeb won't want the product placement for M&S Bank.
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