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Arguably, it could be said that the outgoing 2014 package was a better conceptual execution of the "add a bit of Dave" idea, and I'm almost certain there are more clever ways to extend that into the rest of the presentation.

Unfortunately, that was 'old' Dave. And that isn't really reflective of current Dave and the direction they want to go in. So that era of quirky-ness was a hangover that needed to go. It wasn't done lightly, there's been research

The changes will take some getting used to, but the old look didn't gel well with commissions like Big Zuu's Big Eats.