[orange]

It’s very odd. It’s just not convincing me as a smooth transition for the repositioning of the channel. It had that witty and charming feeling to it before and it felt quite warm and inviting.

Don’t get me wrong, it all looks very nice and clean - but it’s also the TV channel equivalent of seeing your Dad go through a midlife crisis and start shopping at Topshop to get down with the kids. It’s very much giving the vibe of mutton dressed as lamb, and know their programming has changed and their audience is changing too - but the channel is called Dave for christ sake. Don’t go nuclear on the charm of it - it should’ve been had a good balance. A nice in-between of this and the previous branding would’ve worked perfectly.