[RegularCapital]

It's the same with some podcasts, even those that aren't from a big UK producer. I think they're done by aCast, there's a distinctive 2 note jingle before and after the breaks. I remember hearing adverts for a University near me on the American podcast Skeptoid. The clever thing is it seems to do it even if it is downloaded, the ad is inserted into the file on the fly

Global use it a lot for podcasts in Global Player and via third party apps. I was listening to one at work and got ads for TfL despite not being in London as the company Internet connection is there. Rewound the podcast and listened via 4G and advert for a local car showroom. It's all very clever stuff

It's all done by IP Geolocation detection, it looks up the IP range in a database (GeoIP for example) to see what internet provider has that IP block and the location of where that ISP has assigned it to, however the database has to be updated on a regular basis to maintain its accuracy.

I had to code something similar on the website for the company I work for, as we have clients in different countries, and therefore different pricing.

As for Sky AdSmart, I've noticed it on both Challenge and Discovery (I have Virgin Media), on Discovery it is more noticeable as the DOG disappears when an AdSmart advert appears. I live in the West Midlands and I've seen local adverts for the Telford Centre, University of Wolverhampton, and a local Volvo dealership. It's called "Addressable TV Advertising", a newish type of TV advertising that uses demographics, customer behavior, and geographical location data.

www.adsmartfromsky.co.uk 

Targeting your Audience - from Sky
The beauty of AdSmart from Sky is that you can select the exact audience you wan…
  Source: www.adsmartfromsky.co.uk

I listen to The Media Podcast with Matt Deegan, which is hosted by ACast and noticed the ad jingle on there too.

[lookoutwales]

With the discussion in mind about how Granada saw off other regions to produce This Morning, I was recently told that HTV West were apparently one of the contenders for the CITV contract.

Considering it was put out to tender a few times down the years - and we did see Stonewall take over from Central at the turn of the 90s - do we know which other companies attempted to run the service?

[Neil Jones]

i don't think it was put out "a few times", far as I'm aware it was only done in 1989 which Stonewall won, but Central won it back in 1991 (though ironically it still "came" from Central, as Stonewall was owned by somebody who worked at Central at the time)

Not entirely sure why they thought it needed to be farmed out in 1989 but...

[agemame]

Probably to show willing in the face of the next franchise round - sort of a piloting of franchising out networked programming blocks. Had it been more succesful, a common through the night may have followed?

[Neil Jones]

There was tootings or rumours that overnight was going to be farmed out TV-am style which ultimately never happened, so I suppose the Children's ITV was probably something else to push out and was probably seen as less of a problem to "lose" as it were.

Of course the franchises were extended from the original end dates, I think they were originally to run for eight years from 1982, but were later extended to the end of 1992.