[LDN]

Purple for a breakfast programme just made me think of Daybreak mk1 (2010, not 1983!).

Exactly what sprung to my mind.

Nothing says 'good morning!' like deep purple and black, with a smattering of sh!tty typography.

[Mike]

Was that real or a mock? Wasn’t daybreak 2010 v1 purple and grey with yellow accent?

[Newsroom]

Was that real or a mock? Wasn’t daybreak 2010 v1 purple and grey with yellow accent?

m.media-amazon.com 

The image is from this thread... 

www.tvforum.co.uk 

Daybreak and Lorraine V 4.0:All new look.: ITV Daybreak - TV Forum
TV Forum Light Dark System Default Homepage TV Home The Newsroom Media & Tec…
  Source: www.tvforum.co.uk

[Newsroom]

Was that real or a mock? Wasn’t daybreak 2010 v1 purple and grey with yellow accent?

m.media-amazon.com 

They definitely played with red and purple. 

youtu.be 

[LDN]

Was that real or a mock? Wasn’t daybreak 2010 v1 purple and grey with yellow accent?

Hmmm. That does look more familiar. 

And yet, somehow, no less terrible.

[freeview87]

Is that twitter handle a reliable source?

[W. Knight]

Was that real or a mock? Wasn’t daybreak 2010 v1 purple and grey with yellow accent?

Yep, that's a mock - back in December 2011, done by tvmocker14 on Metropol (db 9.png):
up.metropol247.co.uk 

Metropol Upload Service 3.1
File manager Public list Help & info Donate Viewing uploads from tvmocker14 …
  Source: up.metropol247.co.uk

And it's, of course, at the blue place as well: www.tvforum.co.uk 

Daybreak and Lorraine V 4.0:All new look.: ITV Daybreak - Page 13 - Post 732030 …
TV Forum Light Dark System Default Homepage TV Home The Newsroom Media & Tec…
  Source: www.tvforum.co.uk

[Newsroom beat me to it ]

Still, purple of all colours, when most other breakfast shows (even those outside UK) are using a variant of orange and yellow? Hmmm...

[Brekkie]

Will they manage to move studios and change the look on the same day? That's something BBC News seems to struggle with.

A fresh look will be welcome.

[Mike]

I get they were trying to step outside of the 'norm' back then, I think we all do. But with the dark start and purple graphics it seemed a bit cold. I actually think grey and white would have worked better for them.

Truthfully the orange/yellow hues are boring - I was weirdly thinking about this on my morning run around Lille Road - for those in London it was very sunny today - and I thought that not every morning is bright orange.

[ConorW2000]

I also wonder if they will bring in a ticker down at the bottom similar to what GMB has.

I think it would make it a lot better than leaving the bottom blank with just the time in the bottom right hand corner.