07-01-2023, 06:23 PM
(07-01-2023, 06:12 PM)K’s random account Wrote: ITV1 just aired their 1st beach ident, at 5PM before the chase.
tvhome.co.uk
![[Image: tig96x96.png]](https://theident.gallery/misc/misc/tig96x96.png){kind=small}
ITV Channel Brand Refresh (15th November and Beyond)
tvhome.co.uk
07-01-2023, 06:34 PM
Surprised they haven't launched the Cafe ident before launching this one. Seems a bit counterintuitive to launch a new ident when there's already one in the package waiting to be used.
What does that say about a channel if it scares fish? Just talk me through that.
![[-]](https://pres.cafe/images//collapse.png)
07-01-2023, 06:47 PM
(07-01-2023, 06:34 PM)Josh Wrote: Surprised they haven't launched the Cafe ident before launching this one. Seems a bit counterintuitive to launch a new ident when there's already one in the package waiting to be used.vimeo.com
Although a snippet of an ITV1 cafe ident appeared in this video on all the ITV Multiverse idents.
07-01-2023, 08:01 PM
07-01-2023, 08:58 PM
(07-01-2023, 08:01 PM)Lyric Wrote: coffeeand.tv
You'll thank me later...
Thanks for this!
I’m sending along a continuity demo to ITV, so this will help massively!
08-01-2023, 02:15 PM
(07-01-2023, 08:01 PM)Lyric Wrote: coffeeand.tv
You'll thank me later...
The ITV 3 Beach ident is stunning, maybe the best of the bunch.
09-01-2023, 03:00 PM
In general the concept seems to work for ITV3 much better than the other channels. I suspect when the channels inevitably begin to go their own way ITV3 will probably be the last one standing with this set.
09-01-2023, 11:54 PM
Programme-specific bumpers have carried over - with Love Island featuring on ITV2's bumpers.
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10-01-2023, 02:17 AM
(09-01-2023, 03:00 PM)Brekkie Wrote: In general the concept seems to work for ITV3 much better than the other channels. I suspect when the channels inevitably begin to go their own way ITV3 will probably be the last one standing with this set.
No different than the 2013 rebrand then, perhaps?
Exploring the world of television on YouTube | benzj.tk
10-01-2023, 10:10 AM
One of the things I hate most about this rebrand is the sloppiness in the use of the new fonts.
Why modify the '1' numeral on the ITV1 logo and start of idents:
![[Image: ITV1-2022-ID-CITYSCAPE-1-151122-1.webp]](https://theident.gallery/itv1/2022/ITV1-2022-ID-CITYSCAPE-1-151122-1.webp)
To then use this rancid un-modified version of it in loads of other places?
![[Image: ITV1-2022-BB-1-151122-1.webp]](https://theident.gallery/itv1/2022/misc/ITV1-2022-BB-1-151122-1.webp)
![[Image: ITV1-2022-BB-3-151122-2.webp]](https://theident.gallery/itv1/2022/misc/ITV1-2022-BB-3-151122-2.webp)
And why commission a customised version of the font:
![[Image: 1670431598-f37_itv5.png?dpr=0.5&fm=webp]](https://www.datocms-assets.com/39504/1670431598-f37_itv5.png?dpr=0.5&fm=webp)
To not use it on the website? (see the dot on the 'i', and the details on other letters)
![[Image: Screenshot-2023-01-10-at-09-07-00.png]](https://i.postimg.cc/XY9wB54D/Screenshot-2023-01-10-at-09-07-00.png)
And why is Reem still in use on ITV News and programme end credits?
It all just feels half-finished and half-implemented.
Why modify the '1' numeral on the ITV1 logo and start of idents:
To then use this rancid un-modified version of it in loads of other places?
And why commission a customised version of the font:
To not use it on the website? (see the dot on the 'i', and the details on other letters)
And why is Reem still in use on ITV News and programme end credits?
It all just feels half-finished and half-implemented.
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