ITV Channel Brand Refresh (15th November and Beyond)

(09-08-2023, 11:20 AM)all new phil Wrote:  It’s literally white text on a black background.
In a font that's not the one used on the other presentation any more.
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(10-08-2023, 04:49 PM)JAS84 Wrote:  In a font that's not the one used on the other presentation any more.

99.999% of viewers won’t notice or care.
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(10-08-2023, 07:18 PM)all new phil Wrote:  99.999% of viewers won’t notice or care.

That kind of talk will get you thrown off this forum. Heresy...
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What doesn't make sense with the recent ITV ECPs is it actually gives them less promo room. If they cropped them but then reduced the size by 25% rather than 50% not only would the credits be more readable but they would have a bigger space to run promotional footage too.
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So version 2 of ITV2's Seagulls ident just aired today out of nowhere.
[ *** Automated Edit : Link to known websnatching channel removed *** ]
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UTV is currently broadcasting a programme called “UTV in France” but despite the name is actually filming in its studios in Belfast.… 🥴
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(07-09-2023, 11:33 PM)Upload TV Wrote:  UTV is currently broadcasting a programme called “UTV in France” but despite the name is actually filming in its studios in Belfast.… 🥴
It’s a programme about the upcoming 2023 Rugby World Cup in France. And focuses on the Ireland team
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(03-09-2023, 01:13 PM)Edogawa Ranpo Wrote:  So version 2 of ITV2's Seagulls ident just aired today out of nowhere.
[ *** Automated Edit : Link to known websnatching channel removed *** ]

Okay, so I found an alternative link courtesy of Andrew Wood and his Ident Gallery.
theident.gallery 
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I have noticed in the last week or so that whilst all ITV channels still use promos which end with a 'swipe' to the ITVX logo, it's rarely mentioned by name in the VOs.

Perhaps they are now satisfied that the streaming brand has become established enough to just be recognised by the logo.
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Promotional Big Brother ident before Emmerdale.

There was one before The Chase too.
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