[Keith]

Ros Aitkins verify piece is very struttery like it’s  being played from a little web server.

This channel is just a joke a massive opportunity absolutely thrown away they just don’t care.

That piece seemed to suffer from the same frame rate issues that the newsroom camera points suffered from. I'm all for standing up presentation, but presenting in front of 3 oddly positioned screens with some of the information blurry or cut off looked a bit poor to be honest. They're also portrait and television pictures are shot in landscape so you never actually see the full screens in shot. It just looks awkward.

If they're going to do this sort of thing, I'd rather see Ros actually walking around talking to journalists or staff in the newsroom itself, showing how they go about verifying footage, how the news comes in to the BBC etc and the processes involved.

I think there are people who care, unfortunately the ones rolling it out are not the decision makers or those controlling the purse strings.

Well at least it didn't go out like that on the national news bulletin at 6... ...oh wait, it has.

[Frances]

Pretty odd that the Ros Atkins explainer on the Six was recorded during the broadcast - just 9 minutes before the segment went on air…

[DTV]

Does strike me that The Daily Global seems a bit like an attempt to use the name The World Today without using The World Today. Honestly, should just stick to the old World Service approach of recycling the same half-a-dozen programme names over and over again - can't go wrong with Newsday, Newshour, Newsroom, Newsdesk, etc.

[bkman1990]

The branding of the new BBC News programmes are not great. They are very lazy attempts so far while trying to get viewers glued to their screens.

The way in which these shows are being launched to viewers may tell us more about how Studio C and E are going to look with these new programmes in the near future.

If you want me to take that point further. Could the way in how these programmes have launched today be temporary for the moment.

It is only a backstop measure until Studio C and E get their new studios later this year? Or would this be described as the final product for these new programmes on the merged NC?

I do suspect that it is the former rather than the latter. Now obviously a lack of money for this financial year is the biggest obstacle so far for BBC News.

However; could I be right in saying how the BBC spends it's money by launching these new titles maybe very small for now but become bigger later on when the new look Studio C & E get their new studios built in future?

[LDN]

Couldn’t disagree more. The News Now titles look like someone touching the screen and dragging to the left to refresh and just as they let go the BBC blocks animate. It really parallels the BBC News app look and I think that’s really clever.

Sorry to be the odd one out!

---

In fact if people can’t see the above perhaps they’re not qualified to slag off other people’s design.

There seems to be an opinion that complicated equals good and simple equals bad. This is so wrong.

*sigh*

I much preferred the original version of your post, before you decided to edit it and add that unnecessarily p!ssy comment highlighted in bold. Still, if 'weirdly bitter snark' is the level of discourse we're going for here, I'll gladly come down to your level. 

As a matter of fact, the 'swipe to refresh' aspect of the design was not lost on me -- indeed, that's exactly what it reminded me of when I originally re-watched the titles a few times: someone touching the screen (the first 'pulse'), and then swiping left, although I certainly didn't notice the synchronisation with the BBC blocks dropping in (well spotted!).

What I couldn't work out, and which still makes no sense to me, is why this extremely basic visual representation of the swipe-to-refresh gesture, shown over an exceptionally blurry and barely recognisable background of a pres suite, would ever be used for the titles in a news programme. I reasoned that while the animation reminded me of a swipe-to-refresh action, that couldn't possibly be the BBC's actual design intent, because:

1. if the swipe-to-refresh gesture was the core of the idea, why would they use a sideways swipe in the title sequence? I can't think of a single example, anywhere, of swiping sideways to refresh, so why would they do that in these titles, potentially making it less obvious to viewers what it's supposed to represent?

and 
2. the concept itself, of a blandly animated mobile refresh gesture (turned sideways!) being used to represent a major global BBC News programme, struck me as very, very stupid -- so stupid, in fact, that I decided to avoid any mention of it in my earlier post for fear of being laughed at for even suggesting something so utterly, excruciatingly foolish. 

You claimed that the title sequence "really parallels the BBC News app look". Uhhh... does it? When I refresh the page in the app, I don't swipe sideways, and I don't get big red concentric circles appearing under my finger. When I pull down to refresh, the BBC blocks don't animate down from the top of the screen. So in practice, the only link to the BBC News app is the use of red, and the loose association with swiping to refresh, which exists in most mobile news apps, and isn't uniquely or distinctively 'BBC'. Really, the link between the titles and the BBC News app is pretty tenuous, and as a piece of BBC News branding, it's subjectively and objectively weak. 

You also said: "There seems to be an opinion that complicated equals good and simple equals bad. This is so wrong." Uhhh... what? Who said anything of the sort? As most people would tell you, complicated design is often poor, because less is often more. And simple design can also be very beautiful -- an uncontroversial statement that again I think most people would agree with, without much persuasion. 

But simple design can also be bad, and in my opinion, this is bad design.

Four flat circles briefly 'pulsing' and then quickly swiping sideways, with no connection at all to the BBC News brand, aside from the colour red. In my opinion, as a piece of branding, it's dreadful. It does little or nothing to connect with or enhance the existing brand identity -- which is limping on alongside all of these new title sequences -- and it does little or nothing to establish the elements of a strong new BBC News design language for the future. 

Oh, and by the way, dear: I've been a media and marketing professional for 22 years, including 8 years in brand identity design (!!) -- so despite your smug implications to the contrary, I'm actually feeling pretty f**king "qualified" to share my opinions on this subject. 🧐🤣🤣🤣

[mightynine]

Of the three, News Now at least looks like a bit of effort went into it. Verified Live appears to just spin around a still image of dots and The Daily Global might have a touch more motion but not much.

Feels a lot like "We need to find something to replace the LM titles because we've hacked them up to enough bits but we don't have any money to replace them, so..."

[Former Member 406]

I've just watched ginnyfan's three videos of the start of each programme.

It's very disappointing that the visually distinctive title sequences for these new branded programmes are all accompanied by the exact same bog-standard theme music as heard on the generic BBC News titles.

And also the various screens around the studio don't reflect the programme brands, but just display the usual BBC News logo as previously.

That little green-and-blue BBC Verify logo slapped onto the otherwise red-and-black title card looks so out of place, like a bad mock. It's also an ugly logo in itself, regardless of what it's slapped onto.

[DTV]

The way in which these shows are being launched to viewers may tell us more about how Studio C and E are going to look with these new programmes in the near future.

If you want me to take that point further. Could the way in how these programmes have launched today be temporary for the moment.

It is only a backstop measure until Studio C and E get their new studios later this year? Or would this be described as the final product for these new programmes on the merged NC?

I did wonder earlier about their air of temporary-ness - the lack of studio graphics in particular made me wonder if they decided that making them for a screen arrangement that isn't going to be around for long was a bit pointless. But given how long some of the set installations have taken, particularly the network ones, it doesn't seem likely that a new set in Studio E would appear until near the end of the year at the earliest - that just seems a long time to be in a temporary state. If a full reveal wasn't planned until then, why not wait until then? It's hardly like there's been some great demand for this, nor is there anything that this change has offered that couldn't have waited.

[House]

The use of the set in Studio E/C strikes me as deliberately trying to make all news channel content streaming-friendly - the simpler the better for smaller devices. No catwalks (except for WBR), interviews done on split screen rather than presenter turning to a screen etc.

What puzzles me about that, however, is that the Studio B programmes have gone to the other extreme, with the largest catwalk, giant monolith screens and additional screens for weather/reports. It says to me the expectation is the network bulletins (including Breakfast) are intended as television-first broadcasting, and there’s a recognition that the BBC News Channel is moving away from a traditional TV identity?

[cityprod]

Let's be honest here. We would have pissed all over these designs even if they had been from a local TV station in the UK, or one of the bottom end market stations in the US (by that I mean the smallest of small market stations.) and yet, here we have a major global broadcaster who now thinks these designs are good to go, when in the past, they probably wouldn't have given these designs a first look, never mind a second. The BBC has really fallen.