BBC News Pres: Apr 2023 - Present (News Channel/BBC One)

Perhaps it’ll be a brighter red with pulses or some other sort of animation for breaking news.

So, like it was about 20 years ago.

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(26-06-2023, 11:42 AM)Moz Wrote:  Perhaps it’ll be a brighter red with pulses or some other sort of animation for breaking news.

So, like it was about 20 years ago.

It is brighter red
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Brighter Red for BREAKING NEWS.
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... Here's the strap animating on to show the slight difference
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Are they trying to make us switch off so they can go to the government and say "nobody watches any more, so can we turn off this very expensive channel and send people to the website?"

It's just woeful.

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(26-06-2023, 12:06 PM)Moz Wrote:  Are they trying to make us switch off so they can go to the government and say "nobody watches any more, so can we turn off this very expensive channel and send people to the website?"

It's just woeful.
You are spot on Moz
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Here's the opening and closing of the new look BBC Sport, followed by the first moments of a breaking news opt (including the new red BBC News strap);

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(26-06-2023, 11:53 AM)Gordonthegopher Wrote:  Brighter Red for BREAKING NEWS.

Maybe the severity of the breaking news can influence how bright the red is...  Rolleyes
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(26-06-2023, 12:22 PM)aaron_scotland Wrote:  Maybe the severity of the breaking news can influence how bright the red is...  Rolleyes

Love this! 🤣

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At this point, why even bother with lower-thirds? It's so much opaque clutter to convey very little information. Just have a transparent DOG, and animate headline straps in and out as needed.
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