The BBC Chameleon Thread

(30-12-2023, 01:02 AM)dbl Wrote:  I know ITV had a brand guardian (not sure if they still do) but when the ITV 2013 rebrand happened, there were bins for even staff to ditch old branded mugs.

If i’m not mistaken the bins for old branding materials also happened with the Channel 4 2015 rebrand. Hope they did something with them other than putting it all in landfill!
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Just watching BBC First and noticed they are still on the old logo.

BBC America seems to be updated
BBC First not
BBC Entertainment not
BBC Brit not

Seems like the official logo changed but they forgot to tell anybody!

Will be a text box example in years to come as how not to do branding.

The BBC logo appears 15 times on this page…. Before clicking the link answer these..

Do you think they are all the same?
Do you think the main UK channels are at least right?
🤦🏼‍♂️

www.bbcchannels.com 
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Usually changes like that the commercial arm of the bbc are all over it, just not with this chameleon rebrand.
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(30-12-2023, 01:33 PM)orange Wrote:  If i’m not mistaken the bins for old branding materials also happened with the Channel 4 2015 rebrand. Hope they did something with them other than putting it all in landfill!

I would've provided them with OnDigital-style stickers to upgrade their materials Wink
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twitter.com 

Well, there's no notes needed here... Correct logo 😉
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Wow

-Series not season
-"BBC One" not "BBC1"
-BBC Reith font
-Correct BBC One logo with a transparent background and not in a red box

10/10

[Image: 1592580878_1869298444.svg]
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It’s saying something when, years on, such “correct” branding appearing is both so rare and worthy of note!
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(03-01-2024, 11:18 PM)VMPhil Wrote:  Wow

-Series not season
-"BBC One" not "BBC1"
-BBC Reith font
-Correct BBC One logo with a transparent background and not in a red box

10/10

In classic Mocks forum style, however, the edges of the shadow on the logo are above rather than below the text. 9/10.
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(30-12-2023, 01:18 AM)JAS84 Wrote:  That's a waste. If they weren't chipped or otherwise damaged, I'd have just taken them home.

Somewhere or other I still have a BBC Broadcast mug - they were giving away boxes of them when they became Red Bee.
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Somewhere I've got three BBC Studios mugs from consecutive years, all with different logos..!
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