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ITV (Wider Group) Branding

I’m not sure if it’s been brought up before on previous fixtures, but the ITV Sport logo on display in the studio in tonight’s Lionesses game has a different font (basically not Reem) for Sport.

(07-10-2022, 07:19 PM)rick Wrote:  The Twitter handle already exists, so the ITVX page is there if you are interested in seeing it.

www.twitter.com/itvx 

If the page is changing on 7th October... they better hurry up. We're 4.5 hours away from it being the 8th October! Perhaps they forgot to update the date and it's meant to be Monday?
It wouldn't surprise if it's meant to say 7th November, and they've written the wrong month in the Tweet...

(07-10-2022, 07:48 PM)nwtv2003 Wrote:  I’m not sure if it’s been brought up before on previous fixtures, but the ITV Sport logo on display in the studio in tonight’s Lionesses game has a different font (basically not Reem) for Sport.
If this is the same one it’s been the case for ages, included at previous major championships in Football and Rugby.

It seems to be an error rather than related to any future rebrand.
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Some ITV Sport programmes are still using FS Matthew and haven't updated to Reem, never mind whatever the new font will be!
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Is this "strange" rumor I've seen on YouTube that ITV Be will become ITV2 Extra real?
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(08-10-2022, 03:00 PM)Kunst Wrote:  Is this "strange" rumor I've seen on YouTube that ITV Be will become ITV2 Extra?
ITVBe is not being renamed.
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(08-10-2022, 03:20 PM)Clean Feed Wrote:  
(08-10-2022, 03:00 PM)Kunst Wrote:  Is this "strange" rumor I've seen on YouTube that ITV Be will become ITV2 Extra?
ITVBe is not being renamed.

Good, they shouldn't be trying to copy E4 Extra. ITVBe already has its own identity and programming from ITV2 so what's the point making it a sister channel?

(08-10-2022, 03:35 PM)ConorM98 Wrote:  Good, they shouldn't be trying to copy E4 Extra. ITVBe already has its own identity and programming from ITV2 so what's the point making it a sister channel?

I've never watched it, but I thought ITVBe was supposed to be a sister channel to ITV2? Rolleyes

Never understood the purpose of ITVBe and still don't. All I knew it for was "moving TOWIE over to a new channel". I guess it's supposed to be a more older looking ITV2?

(08-10-2022, 11:56 PM)Allanbuzzy Wrote:  Never understood the purpose of ITVBe and still don't. All I knew it for was "moving TOWIE over to a new channel". I guess it's supposed to be a more older looking ITV2?

I mean, it’s a pretty clear demographic and one that’s quite distinct - female, under 30, young mums. ITV2 is much broader. They both exist because they both bring in the advertisers. Seems pretty obvious to me.
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