07-01-2023, 03:47 PM
21 years ago today, France Télévisions introduced its best remembered look, designed by Gédéon. Inspired by the BBC blocks, the new logo and corporate design featured a graphical depiction of screens moving across, which would be used for all institutional needs. France 2 and 3 launched new logos with the rebranding, and La Cinquième, the educational channel integrated into France Télévisions' fold in 2000, was renamed France 5. France 2 also debuted a new look, with the "split-screen" concept of their jingle pubs evolving into a "premier plan – arrière plan" juxtaposition, also designed by Gédéon.
www.youtube.com
www.youtube.com
Two months later, after temporarily retaining La Cinquième's branding, France 5 debuted its new graphics, which played with alphabet and computer UI elements. These were designed by View, the now-defunct graphics atelier of Christophe Valdéjo (currently creative director of France 2's 20h50 le Samedi/le Dimanche). The initial jingle pubs involved live-action scenes, but these were replaced the following year by new, graphically-based jingle pubs due to budget issues.
www.youtube.com
www.youtube.com
France 3 wouldn't debut new graphics until September 2003, a massive rebranding which also coincided with a massive expansion of France 3's newscasts. These new graphics, designed by Dream On, featured animated depictions of animals and plants over French natural landscapes.
www.youtube.com
www.youtube.com
www.youtube.com
Two months later, after temporarily retaining La Cinquième's branding, France 5 debuted its new graphics, which played with alphabet and computer UI elements. These were designed by View, the now-defunct graphics atelier of Christophe Valdéjo (currently creative director of France 2's 20h50 le Samedi/le Dimanche). The initial jingle pubs involved live-action scenes, but these were replaced the following year by new, graphically-based jingle pubs due to budget issues.
www.youtube.com
www.youtube.com
France 3 wouldn't debut new graphics until September 2003, a massive rebranding which also coincided with a massive expansion of France 3's newscasts. These new graphics, designed by Dream On, featured animated depictions of animals and plants over French natural landscapes.
www.youtube.com