27-05-2023, 04:22 PM
(27-05-2023, 04:09 PM)Jon Wrote:(27-05-2023, 03:55 PM)JMT1985 Wrote: maybe Bauer could do this with Ken's show on GHR in the future?There is a difference between a single sponsor ‘buying out’ all the advertising for a single Digital feed of a station, than one that has dozens of local opt outs with hundreds of advertisers on FM across the country. Basically the advertising space is Bauer’s main product, the other being their subscription service which wouldn’t serve any purpose with your idea.
Yes, they could increase audiences massively by ditching advertising, but there is no point to having the highest listening figures if you can’t make money from them.
That is the thing no-one thinks about with GHR in essence is this. It isn't strictly a "national" station but one that is made up of tons of local frequencies here and there. In Cleveleys where I live, the local FM frequency is what was the old Radio Wave one on 96.5FM. I'm sure that those who advertise locally still on these "stations" would be too pleased with having their adverts ripped from the airwaves because the need to get Ken - or anyone really - more listeners.