[JamieMurph25]

After being teased by the network in March, M6's high-end pay TV network Paris Première has launched a new presentation during the rentrée. The new look, by MotionFanClub, is in the line the network has had for a long time visually, but this evolution is inspired by op art and pop fashion, with jingle pubs taking a look at Parisian landmarks with an optical perspective; the new sound branding by Christophe Ménassier (Home-K1) also goes in the line and is heavily inspired by synth-pop and 80s music.

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Have to say, this new look to Paris Premiere is really elegant, and fitting too, odd thing on the promos that they stacked the hour on top of the minutes for when the programme on, but for a high-end generalist subscription channel, I guess that is their style.