03-10-2023, 01:22 PM
(03-10-2023, 01:06 PM)WillPS Wrote: It'd be pretty ballsy/foolhardy to expect to understand the nature of the media landscape on a decade-ahead basis and then not deviate from those plans.I'm not suggesting that they need tarot cards to predict the future, but you can change the nature of a channel without repeatedly changing the name.
BBC Two is a good example of how you can shift the target audience and personality of a channel over many decades but still keep the same name. They altered the on-screen idents to reflect the changes, but that's the nature of pres.