03-10-2023, 01:57 PM
Yeah, in the 80s BBC Two was seen as a high brow channel. Then they ditched the TWO wordmark for the famous 2s, and it suddenly became cool to watch it! Branding is key. Honestly, Challenge is overdue a rebrand, the current idents are the longest serving they've ever had and they reference some shows they no longer have the rights to. Can see it becoming Sky Challenge soon, it and Pick often cross promote each other and that'll look odd once Pick rebrands.