[Kunst]

I could only see Sky Cinema Mix working if they started adding to Movies 24 (the potentially rebrand channel) some premium movies to the mix here and there, mostly in primetime, as a kind of treat for non-Cinema subscribers.

But as for now, I don't think they want the cheap movies mix to be associated with Sky Cinema, at least I don't think so.

Sky Challenge is to be excluded categorically (as "Sky E!" also is).
But I think they need to sort out somehow the current Entertainment offer: Sky Replay I think should or could close, it's pretty "irrelevant"; Sky Showcase still hasn't updated the ident to have Sky Sci Fi in it, and, I think that while it's the not first world priorities, Sky Max could move to 106 with Showcase being shut down, and bringing back the Sky One in concept (as Sky Max).

I really understand the initial intent of Showcase, but I think people are better off with a more general entertainment channel on 106, while Sky Max is maybe too focused on repeats.
Sky Max would benefit from getting back The Simpsons in terms of variety, while the rest would much be less susceptible to change, as Sky Showcase offers nothing new.

I think ECP/IPPs and cross promotions can easily replace the Sky Showcase concept, as On Demand ultimately can