[F4C]

I’m intrigued as to what Sky’s sudden motivation to rebrand the channel is. 

They’ve seemed happy enough to leave the channel alone and use it as to show Monkey Life, Stargate and cop shows on repeat for the past 10 years (the Premier Legaue games during Covid aside). Freeview isn’t exactly booming at the minute and Sky seem to have a decent line-up of channels already, so it’s not as if Sky Mix is plugging any sort of gap.