[Neil Jones]

Surely it's all on catch-up for Sky subscribers? How many folk are really following series on linear these days?

I do wonder why Pick and Sky's Freeview presence generally pushes Sky rather that Now. I imagine the latter is where you're more likely to convert current Freeview viewers to. I could imagine 'PICK from Now' as being an explicit shop window working well, making an explicit connection between the content they show and the more recent stuff on Now for only £6 a month or whatever.

Now is the Sky budget option. Sky (the platform) will always get dibs on, well anything basically when it comes to promotion. They'll make more revenue if people subscribe to Sky than they would with Now, which undercuts the Sky platform by some considerable margin, but doesn't (and probably never will) have all the bells and whistles of its sibling services.