[WillPS]

Maybe, although there have been, more importantly, been investments in local productions making these channels successful, that would've been the case even had them stayed under Zone.

That was never the Cello Media proposition and it has remained not the the proposition under AMC's ownership. You're arguing that they should be something entirely different from what they are - a repeats network.

But when the CBS branding is not "yours" (AMC is only licensed to use it) that could potentially cause problems in the future, like we're (I think) seeing now.

Like what? The need to rebrand? And what of the benefit they had from growing rapidly using the licensed brand?

Don't you think it's telling that AMC have used that CBS brand for nearly a decade rather than ditching it at the first opportunity? They're not daft...