[WillPS]

If I'm correct in thinking the CBS channels (or at least CBS) is owned by Paramount Global.  Given that Paramount also now own Channel 5, is there anything to stop these channels from coming under the Channel 5 branding?  For example renaming 'CBS Reality' as '5Reality'.

I guess though that at present the CBS channels in the UK and Channel 5 are currently two separate subsidiaries.  This makes such renaming unlikely, and explains there's a separate CBS Catchup app in addition to My5.  Long term though it would probably make some sense to fully merge the two.

Aren't the Cello/CBS channels pseudo-pan European - similar content/branding but with different playout to allow for regional times on trails and adverts?

Edit - looking online it doesn't look like the continental versions have much other than branding in common with the UK versions now.