[RhysJR]

Not sure if it’s just the feed Sky are getting but some of the usual musical cues seem to be missing on this game (the player introductions went out with no backing music, for example, as did the NFL ident pre game).

The full build up was apparently on NBC, right up to kick off, exorting people to subscribe to Peacock via a QR code DOG. The replay wipe and DOG replaced with a Peacock specific one but otherwise normal NBC SNF graphics.

I was watching via Game Pass and thought the same.

The ad-free fourth quarter worked very well IMO. In the first half of the quarter, instead of going to ad breaks, Peacock instead either went to the studio or to the booth, with these sections being sponsored as is customary (Hyundai sponsoring the studio, Capital One the booth). These segments were general overviews and analysis of the upcoming matches this week (e.g. the booth looked at the 49ers ahead of Monday Night Football). As the quarter went on, where there would normally be breaks were harder to see as I think they just kept showing the on-field action; this was certainly the case on the two minute warning. Walmart also got credited for sponsoring the ad-free quarter at the end, though I didn't see when their sponsorships popped up.

All in all, a successful experience. Obviously, NFL lends itself quite well to having numerous ad breaks due to its many stoppages, and adverts during play will obviously be quite lucrative, so I'm not sure how often this will or could be repeated.

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And congratulations to Melissa Stark for her 100th NFL game as a sideline reporter today working on the Peacock game.

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Christmas Day sees the next Nickelodeon NFL broadcast. Great news to hear the virtual slime cannons have been upgraded(!) The Teenage Mutant Ninja Turtles Raphael and Donatello will join the broadcast team (something I never thought I'd write).

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