[RhysJR]

To me it’s mad that they’d do any pushing of that as flagship rights because they only have Thursday and Friday and it’s on during the day on a workday which isn’t exactly peak viewing. CBS have the more lucrative Saturday and Sunday rounds and so they’re effectively promoting someone else’s flagship.

I think ESPN+ carries coverage over all four days (i.e. the featured groups, Amen Corner etc.) and there's plenty of surrounding coverage onsite, like SportsCenter, on all week, but I agree its not really ESPN's event.The level of ESPN+ coverage on the weekend is the same as what they broadcast from the regular PGA Tour and they are happy enough to advertise that as well.

Fox's flagship sport promo during their NFL last night was a bit more understandable, advertising the Daytonna 500 which is in early February. Both ESPN and Fox were also trailing the upcoming UFL season, which I assume the NFL were happy enough for them to advertise a 'rival' competition; that is also quite a way off (starting 30th March).