25-05-2024, 12:52 PM
(25-05-2024, 12:17 PM)Brekkie Wrote: I think we'll see more deals like this as broadcasters are expected to show every game in new deals, which frankly probably isn't viable. There will be a point where when they get to the fifth or sixth game in a week for example each extra match probably loses them money rather than brings it in, so it makes sense to look at other revenue sources - and a handful of live matches for free can be more effective at bringing in subscribers to the full package than any promo campaign. I think it's quite likely that those viewers who are for which 20 matches a season would be enough wouldn't subscribe anyway.
I wonder if there will be a Sky/ITV bid again for the champions league if this is successful