25-06-2024, 02:58 PM
All matches have at least 15-30 minutes more build up than they need. Essentially in ITV's case the ad rates even in the build up are higher than the norm so makes sense to get in at least one internal break in the 6pm hour within the coverage ratger than it likely being in the local news.
What is odd is that the regional news gets 20 minutes tonight but tomorrow despite Euro's coverage not beginning till 7.15pm the local news is only 10 minutes, with a 10 minute PEB slot then 55 minute Evening News slot from 6.20pm.
What is odd is that the regional news gets 20 minutes tonight but tomorrow despite Euro's coverage not beginning till 7.15pm the local news is only 10 minutes, with a 10 minute PEB slot then 55 minute Evening News slot from 6.20pm.