[Blubatt]

Thank you for linking to my thread from the 20th anniversary.

Still think this is my absolute favourite TV branding of all time. I still sit and make mocks on my computer using the design language of it.

Ditched far too soon for the awful boxes that the BBC still persists with in some cases to this day.

Perfect embodiment of how to have a beautiful corporate identity that still allows each part to show its own personality.

RIP Martin.

I've just read through it, and that could pass for an article on any good media website. In the time since you wrote it though, and I see even then you were speculating about the ascent of Reith, how do you feel about the retirement of the '97 logo, Gill Sans, and the old 'Single unified look' of BBC? Do you like the new look (for me, its the first rebrand of the BBC I've ever seen, as I was just a baby then)