[Gary McEwan]

I’m not a particularly regular ITV News viewer, but was surprised to see that there’s an ‘STV Weather’ sting and custom sponsor ‘Heinz Sponsors STV National Weather’ during the integrated weather forecast in the ITV News at 6:30pm.

It strikes me as odd from the perspective that STV Weather would surely refer to the Scottish weather, not the UK forecast. The STV sting is followed by the ITV weather logo on the weather itself anyway, so it’s inconsistent. But it is quite impressive technically that they can do this - it appears pretty seamless.

It’s been like that for years even before ITV News got extended to the full hour.