03-02-2023, 06:00 PM
I think the pacing in particular is quite off. It's one thing to be sensationalist, another one to be engaging. Clearly there has been a massive success in Sky's non-television formats, notably TikTok, so clearly they are doing something right there which is encouraging a lot of younger audiences to the news. Social media and television, are very well two different target audiences and mediums, but clearly something in their social media input is catching eyes and may well be replicable to some extent on TV?
As a former international viewer from outside the UK, I've always found Sky to be very strong with international stories, even pre-Ukraine, a big advantage when many domestic news channels don't usually have the same amount of resources. The HK coverage on Hotspots in particular was great. Personally, I think that's where Sky really shines. It's engaging, interesting, and you really learn something from it.
The everyday news coverage is dull but editorially, pretty much beyond reproach. If it works for them, so be it, but I do think it could be made more lively (I'm a big fan of duos on TV!) without compromising on quality journalism.
As a former international viewer from outside the UK, I've always found Sky to be very strong with international stories, even pre-Ukraine, a big advantage when many domestic news channels don't usually have the same amount of resources. The HK coverage on Hotspots in particular was great. Personally, I think that's where Sky really shines. It's engaging, interesting, and you really learn something from it.
The everyday news coverage is dull but editorially, pretty much beyond reproach. If it works for them, so be it, but I do think it could be made more lively (I'm a big fan of duos on TV!) without compromising on quality journalism.