[Roger Darthwell]

Found an interesting statistic on the Times' article covering the CITV closure:

'CITV’s audience was understood to attract less than 5,000 viewers on average.'

If that figure is accurate, that is shockingly low. No wonder why ITV has decided to pull the plug.

Can you post a link of this Times article please?

[Spencer]

Kids are often quick to move on. Indeed, just a couple of weeks ago I overheard a child of 3 asking for ITVX by name.

Took me ages trying to adjust to the fact Jetix was now Disney XD. Then again, that's probably just because I have ASD, and I react differently to change.

Plus, I still see people calling All4 "4OD", or ITVX as "ITV Hub".

4OD was such a memorable and strong brand compared to the wishy-washy All 4 name. I suspect a lot of people will continue calling it that even when it becomes just ‘Channel 4’, if only to differentiate it from, erm… Channel 4.

[JAS84]

Found an interesting statistic on the Times' article covering the CITV closure:

'CITV’s audience was understood to attract less than 5,000 viewers on average.'

If that figure is accurate, that is shockingly low. No wonder why ITV has decided to pull the plug.

Can you post a link of this Times article please?

Here's the link, but there's a problem - it's paywalled. All I can see is the headline and a picture of Thunderbirds Are Go.
www.thetimes.co.uk 

CITV to close this year amid rising popularity of streaming services
ITV is to close its children’s channel after 16 years of broadcasting as young p…
  Source: www.thetimes.co.uk

[Happy2001]

Can you post a link of this Times article please?

Here's the link, but there's a problem - it's paywalled. All I can see is the headline and a picture of Thunderbirds Are Go.
www.thetimes.co.uk 

Archive.is link.
archive.is 

Welcome to nginx
Welcome to nginx! If you see this page, the nginx web server is successfully ins…
  Source: archive.is

[Roger Darthwell]

Thank you for posting the article, I am now honestly wondering what are the audience figures for other children's TV channels

[CCFG]

Thank you for posting the article, I am now honestly wondering what are the audience figures for other children's TV channels

I only have Monthly Shares from BARB's website, so it'll have to do. 
Based on data from last month...
CBBC: 0.16%
CBeebies: 1.08%
Sky Kids: 0.03%
Boomerang: 0.04%
Cartoonito: 0.04%
Cartoon Network: 0.03% 
Pop: 0.19%
Pop Max: 0.02%
Tiny Pop: 0.11%
Nickelodeon: 0.04%
Nick Jr: 0.17%
Nick Jr 2: 0.13%
Nicktoons: 0.03% 

Just for the record, CITV in February had 0.09%.

[Roger Darthwell]

So if we put then into a chart CITV is right in the middle

[cable]

Apparently they plan to keep the CITV brand for the ITV2 strand. I guess this targets older with littleBE for the preschool stuff.

ITV2 is interesting, on Freeview at channel 6, it would be on the top page of the EPG, so arguably this would get more exposure at that position. Cable and Satellite however, it would be more hidden as it wont appear in the kids section of the EPG on Sky/Virgin and is on the 2nd or 3rd page? of the general entertainment section.


Admin edit: removed video from known websnatching YT channel.

[cable]

I suppose if its on ITV2, how this might fit in with the multiverse idents.

Rural - kids on a bouncy castle in a field.
train station - friends and family getting on a train for a day out.
cafe - kids with milkshakes and cakes.
Seaside - kids on colourful bungee trampolines.

the ITV2 logo and surrounding graphics somehow morphs into the CITV logo?

[Rex]

Apparently they plan to keep the CITV brand for the ITV2 strand. I guess this targets older with littleBE for the preschool stuff.

ITV2 is interesting, on Freeview at channel 6, it would be on the top page of the EPG, so arguably this would get more exposure at that position. Cable and Satellite however, it would be more hidden as it wont appear in the kids section of the EPG on Sky/Virgin and is on the 2nd or 3rd page? of the general entertainment section.


Admin edit: removed video from known websnatching YT channel.

It's on the second page of both Sky and Virgin's channel guides (Channel 118 on Sky, Channel 115 on Virgin). It is still very prominent enough to access as a channel