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The more I look at this rebrand, the more I warm up to it. Not the best thing to grace our screens but it's definitely an improvement.

I found myself liking LEGEND's idents despite that they're a bit basic, if anything. Missed opportunity to use the logo animation, alas.

Wasn't True Crime the name of a channel before?

JAS84 · 23-11-2023, 12:01 PM

Yes, it changed it's name to Sony Crime Channel 2 before closing, and was the sister channel of True Entertainment, which was the original name of Great! TV before it was the Sony Channel.

orange · 23-11-2023, 09:09 PM

True Crime…s against kerning. This is all horrid.

Andrew Wood · 24-11-2023, 06:03 AM

When your channel's rebrand meets pre-recorded continuity...

theident.gallery

The Ident Gallery
True Crime : 2023 Presentation : Multi-scene ident (1)

Source: theident.gallery

Andrew Wood · 24-11-2023, 08:22 AM

It gets worse - several junctions this evening have mixed True Crime and CBS Reality presentation.

This, for example: theident.gallery

WillPS · 24-11-2023, 09:31 AM

(24-11-2023, 08:22 AM)Andrew Wood Wrote: It gets worse - several junctions this evening have mixed True Crime and CBS Reality presentation.

This, for example: theident.gallery

Reminds me of that Watch rebrand which took about a week to fully happen around a decade ago. Although at least in that case the rebrand didn't involve a name change...

SpacewardAsh · 24-11-2023, 10:47 AM

I had True Crime Xtra on late last night and the on-screen promo backgrounds said True Crime Xtra, but the listings were promoting tomorrow's evening lineup for True Crime. Something tells me some wires have been crossed somewhere...

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