Some random thoughts...
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I deeply loathe the hideous BBC Indepth branding, much like the BBC Verify branding on which it's closely based.
But while I certainly find the ghastly colours and miserably lazy circular design theme to be most unpleasant, it's the logo itself that gets my designer's eye twitching uncontrollably.
Why doesn't the 'INDEPTH' part of the logo align
in any way with the BBC logo next to it?
ibb.co
Eugh.
And speaking of BBC Verify, it was originally announced with this branding...
...featuring a black BBC logo, indigo 'VERIFY', and a dynamic swirling orb. In my opinion, it's a simple but attractive brand design. So what happened to this design? Why is it now only seen
very occasionally during presentations from the Verify balcony area?
And why has
this ⤵️ completely different logo come to be used instead to represent BBC Verify everywhere else on the BBC News channel, website and app?
Why did the logo end up in a horizontal lozenge? Why the two overlapping circles, and how do they connect with the rest of the brand? And where did that revolting neon green come from?
It's like two completely different brand identities. The use of indigo is all that connects them -- and of course, with typical attention to detail, the BBC didn't use the same indigo between them:
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Moving on...
WTF I can't even--
But it's not all bad news.
Gentlemen on Grindr with... uh...
*coughs* ...with big black c*cks have
finally started using the Chameleon version of the BBC logo:
ibb.co
Given the glacial pace at which the new logo continues to roll out publicly, I'd call that progress.