[JAS84]

If E4 is rebranding, than so too must E4Extra. That'd be two renames in as many years, as it only recently changed from 4Music.

I can't think what they could change them TO though. It won't be Channel 4 2, 3, 4 and 5!

Also, if all the others change (presumably to 4 something instead of something 4, so they can prefix the names with Channel), Film4 will be out of place.

[dbl]

Channel 4's DOG has been tweaked and the font is different for 'HD'

[Transmission]

What is exactly happening with those other channels is unclear, the press release only says "Channel 4’s entire portfolio of channels will also align with the ‘Channel 4’ brand."

The streaming service changing name makes sense, as over time it'll become the main way to access the channel for more people and as their head of marketing says, "In a future world, we don’t want to be known as All4. The brand we want to be known for is Channel 4."

Also, on those idents:

New idents have been commissioned as part of the brand transformation. Working in collaboration with a number of British artists and filmmakers, Channel 4’s award-winning 4creative will seek to represent the UK, its culture and mentality to present an unexpected and daring portrait of Britain retold.

[Andrew Wood]

Just to mention the size of the HD identifier on the dog. It changed to it's much larger size at 6am today.

[W. Knight]

New idents next year as All4 to be renamed 'Channel 4'! new names also for E4, More4 and 4seven....

https://deadline.com/2022/11/channel-4-all-4-rebrand-married-at-first-sight-great-british-bake-off-1235161011/

Well, I guess that's better than renaming it to 4+ or something like that...

Does that mean the Channel 4.0 brand is the forerunner to the initiative? It still keeps a main Channel 4 brand while being totally seperate on its output audience compared to, say, T4.

But nonetheless, I hope they still retain the branding system from 2018, or something similar - one of the most coherent tie-ins with the main C4 IMO.

[Andrew Wood]

The Channel 4 press release in full

www.channel4.com 

Channel 4 transforms brand to help viewers navigate crowded digital world | Chan…
Channel 4 today announced that from next year it will bring all its channels and…
  Source: www.channel4.com

[steve]

New idents next year as All4 to be renamed 'Channel 4'! new names also for E4, More4 and 4seven....

https://deadline.com/2022/11/channel-4-all-4-rebrand-married-at-first-sight-great-british-bake-off-1235161011/

I can somewhat understand wanting to merge your linear and digital brands - but killing the E4 brand seems baffling to me, it is a strong brand with a strong history at this point. 

Ladies and gentlemen, introducing Channel 4E

[Allanbuzzy]

Seems a little silly to axe the E4 brand but I think it's strongly clear the brand isn't the same as it was back then, ironically being built off the backbone of the growing internet.

God knows how you create a new brand off of MAFS and all those other reality shows. A "4Be", if you will.

[strollfan]

Seems a little silly to axe the E4 brand but I think it's strongly clear the brand isn't the same as it was back then, ironically being built off the backbone of the growing internet.

God knows how you create a new brand off of MAFS and all those other reality shows. A "4Be", if you will.

I guess you could do some tacky word play if you call it 4 Reality or something on that note.

[tomo359]

Maybe, following on from Channel 4.0...that E4 will become Channel 4.1, More4 to Channel 4.2 and so on...

No? Well with Channel 4 you truly never know