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(05-01-2023, 08:59 PM)JMT1985 Wrote: (05-01-2023, 08:31 PM)JasonB Wrote: Are the 2017 idents going to be phased out anytime soon?
No, I have not heard anything to suggest that is happening. Their ident package is very good as it is, I am sure there are a few more years left in them.
But with Channel 4 now aiming at bringing everything under the Channel 4 name, who knows what they will do
New idents have been commissioned, it was mentioned in the press release back in November.
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Has anyone learnt what the deal is with the one new ident they’ve introduced, where the 4 logo moves through different coloured backgrounds? It was such a random addition, not fitting with anything else they’ve kept around.
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I would factor a guess that it is showing the new colours for the Channel 4-branded channels in the future maybe?
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(05-01-2023, 10:28 PM)gav Wrote: Has anyone learnt what the deal is with the one new ident they’ve introduced, where the 4 logo moves through different coloured backgrounds? It was such a random addition, not fitting with anything else they’ve kept around.
For what it's worth, I know the ident is named "Colourway". As for the reason for it, I suppose it has introduced the redrawn logo and perhaps the idea (with the upcoming changes in mind) is to put the logo front-and-centre again after nearly 20 years of the logo either being shown briefly or not at all.
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Noticed this morning that the Yakult breakfast sponsorship has ended today.
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(06-01-2023, 01:12 AM)Transmission Wrote: (05-01-2023, 10:28 PM)gav Wrote: Has anyone learnt what the deal is with the one new ident they’ve introduced, where the 4 logo moves through different coloured backgrounds? It was such a random addition, not fitting with anything else they’ve kept around.
For what it's worth, I know the ident is named "Colourway". As for the reason for it, I suppose it has introduced the redrawn logo and perhaps the idea (with the upcoming changes in mind) is to put the logo front-and-centre again after nearly 20 years of the logo either being shown briefly or not at all.
I guess they'll introduce a matching trailer design when the other new idents launch a few months from now.
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Interesting that the winner's plaque on Four in A Bed still has the old Channel 4 logo in episodes from 2020. Must have a large backlog of plaques.
What does that say about a channel if it scares fish? Just talk me through that.
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Can't really imagine a cheap plaque for a daytime show is a big priority to get changed to be honest. Like you said they'll probably have a load of them made up and just using them up.
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Channel 4 has an old logo? Excuse my ignorance but hasn’t it always been the same?
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(08-01-2023, 11:35 AM)all new phil Wrote: Channel 4 has an old logo? Excuse my ignorance but hasn’t it always been the same?
No, it was changed out for a slimmer design in 2015, which is now being phased out this year.
logos.fandom.com
(This post was last modified: 08-01-2023, 11:44 AM by
DeMarkay.)
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