07-06-2023, 03:08 PM
It does all come back to the viewer, yes, but eventually the Freeview platform will be replaced with a new “FreeIP” platform if it does not keep up with evolving consumer expectations - which will be HD (at least), 4K and internet delivery. The Freeview marketing organisation should be looking at this now, because of the time it takes to get things to market.
Even though people may be happy with Freeview now, they quickly won’t be once they notice how every other platform has, comparatively, advanced. Not to mention that I’m sure a rival joint marketing group will launch a “FreeIP” platform of sorts if Freeview doesn’t do it. So they really cannot rest on their laurels at this time.
Technologist has many good insights, as ever, which I generally defer to. However, I have to think that a single regional T2 mux could house all regional and single-nation only channels (such as S4C, BBC Scotland, etc) leaving every other mux as UK-wide - with the sole exceptions of the NI mini-mux and the local TV mux. Why the need for 1 regional mux, 1 national and the rest U.K. wide?
As for what the incentive to broadcasters would be: I think that’s actually fairly obvious. The ultimatum they are facing is to keep viewers happy, to attract high enough viewing figures to sustain their services, or cede viewers to streaming services instead.
Even though people may be happy with Freeview now, they quickly won’t be once they notice how every other platform has, comparatively, advanced. Not to mention that I’m sure a rival joint marketing group will launch a “FreeIP” platform of sorts if Freeview doesn’t do it. So they really cannot rest on their laurels at this time.
Technologist has many good insights, as ever, which I generally defer to. However, I have to think that a single regional T2 mux could house all regional and single-nation only channels (such as S4C, BBC Scotland, etc) leaving every other mux as UK-wide - with the sole exceptions of the NI mini-mux and the local TV mux. Why the need for 1 regional mux, 1 national and the rest U.K. wide?
As for what the incentive to broadcasters would be: I think that’s actually fairly obvious. The ultimatum they are facing is to keep viewers happy, to attract high enough viewing figures to sustain their services, or cede viewers to streaming services instead.